I regularly post on X (formally know as Twitter) and I've never had more than 50 views.  

Then I posted a pic of Meghan Markle and said "Bingeing on Suits (and Meghan Markle)!!! and suddenly I'm a virtual influencer with 14K views to date.  

To me there is no question that the abundance of views is attributable to Meghan.  

What I do question is why?  Is it her acting, Star Power or Q Factor or something else?